Advertising - Vietnam | Statista Market Forecast

MPR - NỘI DUNG BÁO CÁO

1. Advertising - Vietnam-pages-1 Content.pdf
2. Advertising - Vietnam-pages-2 Ad Spending.pdf
3. Advertising - Vietnam-pages-3 Analyst Opinion.pdf
4. Advertising - Vietnam-pages-4 Reach.pdf
5. Advertising - Vietnam-pages-5 Global Comparision.pdf
6. Advertising - Vietnam-pages-6 Methodology.pdf
7. Advertising - Vietnam-pages-7 Key Market Indicators.pdf
8. MPR - Advertising - Vietnam - AD SPENDING BY MEDIA.xlsx
9. MPR - Advertising - Vietnam - AD SPENDING COMPARISON.xlsx
10. MPR - Advertising - Vietnam - AD SPENDING IN-APP.xlsx
11. MPR - Advertising - Vietnam - AD SPENDING SHARE BY INDUSTRY.xlsx
12. MPR - Advertising - Vietnam - AD SPENDING SHARE.xlsx
13. MPR - Advertising - Vietnam - AD SPENDING SOCIAL MEDIA.xlsx
14. MPR - Advertising - Vietnam - AD SPENDING.xlsx
15. MPR - Advertising - Vietnam - AVERAGE AD SPENDING PER CAPITA.xlsx
16. MPR - Advertising - Vietnam - COMPARABLE ESTIMATES.xlsx
17. MPR - Advertising - Vietnam - DIGITAL AD SPENDING SHARE (NON).xlsx
18. MPR - Advertising - Vietnam - POPULATION.xlsx
19. MPR - Advertising - Vietnam - REACH.xlsx

 

• Ad spending in the Advertising market of Vietnam is forecasted to reach US$2,591.00m in 2024.
• The largest market within the country is TV & Video Advertising with a market volume of US$1,245.00m in 2024.
• When compared globally, the United States is expected to generate the highest ad spending with US$420bn in 2024.
• Within the Advertising market of Vietnam, 60% of total ad spending will come from digital sources in 2028.
• The average ad spending per capita in the TV & Video Advertising market is projected to be US$12.52 in 2024.
• Furthermore, Advertising market of the 82% revenue in Vietnam will be generated through programmatic advertising in 2028.
• Vietnam's advertising market is experiencing a shift towards digital platforms, with a surge in demand for online ad space and data-driven targeting strategies.